| Lygase SmartEvents |
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ThingMagic and Lygase partner to deliver RFID-enabled event management platform. Offered as a web hosted business intelligence application, the Lygase SmartEvents™ system is designed to improve the business efficiencies of venue owners, event organizers, exhibitors, and attendees by automating lead capture, improving targeted marketing, and providing attendees with timely and valuable information about their event experience. Powered by ThingMagic Astra® UHF RFID readers housed in Jamison Gnome™ portals, the SmartEvents™ system was launched at the eighth annual RFID Journal LIVE! conference and exhibition where it was deployed throughout dozens of presentation rooms and open areas of the Orange County Convention Center. Selected for RFID tag read accuracy in diverse operating conditions, ease of deployment, and ease of enterprise application integration, ThingMagic Astra® readers are integrated into SmartEvents portals to collect and feed data from RFID tagged attendee badges to the SmartEvents™ system, allowing for live and postevent features and benefits of the solution. "Lygase SmartEvents is a premier example of how RFID can be used to automate a number of process typically executed in a manual fashion, and it is wonderful to see the technology being used to automate marketing, and improve the vendor and attendee experience” said Yael Maguire, CTO ThingMagic. “Beyond the time and cost savings achieved through process automation, this solution highlights how RFID can deliver actionable data in unique and meaningful ways to a broad set of users." For more information on Lygase SmartEvents, visit Lygase SmartEvents.
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RFID Demand Increasing
"Month to month, we're seeing demand for RFID label applications that extend far beyond traditional retail and supply chain use. In addition to CPG suppliers, manufacturers and retailers, our RFID customers include businesses in the food industry, pharmaceuticals, healthcare and other markets, using RFID for inventory control, asset tracking, document tracking, and even patient tracking. When they see a demonstration of a 10-second RFID scan of a rack of products versus a 10-minute manual bar code scan of the same rack, they're eager to adopt RFID and customize an application for their specific use."
-- Stephen Hull, Sato America