| RFID & Social Media |
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Building Brand Loyalty and Reach through RFID and Social Media At this year’s RFID Journal LIVE! conference, leading RFID innovators got together to create a fun and informative attendee experience by combining a two fast-growing, far-reaching technologies: Radio Frequency Identification (RFID) and Social Media. Individually, these technologies can be extremely valuable to organizations and the casual user alike. By many accounts, RFID is in its ‘break-out’ year, with more Fortune 500 companies benefiting from the use of RFID than ever before. Similarly, social media engagement is at an all time high with ‘wall updates,’ local ‘check-ins,’ and photo sharing becoming part of our everyday lives. Now fast forward and consider the future of an RFID-enabled Internet of Things combined with the reach of Social Media and the possibilities seem limitless. For more information, download our case study Building Brand Loyalty and Reach through RFID and Social Media |
RFID Demand Increasing
"Month to month, we're seeing demand for RFID label applications that extend far beyond traditional retail and supply chain use. In addition to CPG suppliers, manufacturers and retailers, our RFID customers include businesses in the food industry, pharmaceuticals, healthcare and other markets, using RFID for inventory control, asset tracking, document tracking, and even patient tracking. When they see a demonstration of a 10-second RFID scan of a rack of products versus a 10-minute manual bar code scan of the same rack, they're eager to adopt RFID and customize an application for their specific use."
-- Stephen Hull, Sato America