2005
  • UK Retailer Tesco announces that it has selected the Mercury4 platform for one of the largest RFID reader orders ever.
  • RFID standards body EPC Global launches the 'Generation 2' tag specification. ThingMagic begins a major user information campaign, producing white papers and a DVD. While all other RFID readers became obsolete or need hardware changes, Mercury4 adjusted to the new standard with a simple remote software upgrade, proving the power of ThingMagic's advanced software defined radio technology.
  • Technology Review magazine names co-founder Yael Maguire as one of its top 35 innovators under the age of 35.
  • ThingMagic takes its first ever round of investment, raising a total of around $21m from investors including The Exxel Group, The Tudor Group, Cisco Systems, Morningside Technology Ventures, Inventec Appliances Corporation and Topline Growth Capital.
  • ThingMagic named to Red Herring's 100 North America, a list of privately-held companies playing a leading role in innovating the technology business.
 

RFID Demand Increasing

"Month to month, we're seeing demand for RFID label applications that extend far beyond traditional retail and supply chain use. In addition to CPG suppliers, manufacturers and retailers, our RFID customers include businesses in the food industry, pharmaceuticals, healthcare and other markets, using RFID for inventory control, asset tracking, document tracking, and even patient tracking. When they see a demonstration of a 10-second RFID scan of a rack of products versus a 10-minute manual bar code scan of the same rack, they're eager to adopt RFID and customize an application for their specific use."

-- Stephen Hull, Sato America