| Fujitsu and ThingMagic Form Alliance for RFID Technology |
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| January 16, 2006 | |
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Fujitsu to Resell, Deploy and Support ThingMagic Mercury4 RFID Readers NEW YORK -- Jan. 16, 2006 -- Fujitsu Transaction Solutions Inc. and ThingMagic, Inc., a leading developer of radio frequency identification (RFID) sensing and embedded computing technologies, today announced a reseller and support agreement for RFID technology. The Fujitsu and ThingMagic contract outlines Fujitsu's agreement to resell, deploy and support ThingMagic's Mercury4 RFID readers. Fujitsu and ThingMagic will continue to evolve their offerings to include the most innovative and cost effective RFID solutions available. Today, many companies are piloting RFID technology on a case and pallet level to improve the efficiency of receiving cases and pallets of merchandise and tracking the flow of goods from the loading dock to sales floor. With RFID readers that automatically identify product movement in real-time, stores improve the accuracy of data and the speed-to-shelf. The improved efficiency and reduced labor cost help stores relentlessly reduce costs. "As RFID becomes more pervasive and eventually moves to the item level, it is critical that we offer the most advanced and proven RFID technology to our customers," said Steve Beecher, customer marketing for network solutions, Fujitsu Transaction Solutions Inc. "ThingMagic's leading Mercury4 RFID reader is a great complement to Fujitsu's portfolio and has the potential to be integrated with multiple devices and applications with Fujitsu's Pervasive Retailing Framework." "By forming an alliance with Fujitsu, we offer a powerful combination of global IT retailing expertise with our RFID leadership," said Kevin Ashton, vice president, marketing, for ThingMagic. "This reflects ThingMagic's aggressive expansion of its alliance program, which provides reliable and advanced end-to-end RFID solutions. Leveraging the reach of Fujitsu's field sales force and strong relationships in the retailing industry, Mercury4 readers will become more available to retailing companies." ThingMagic's Mercury4 RFID reader platform, the only reader available that can read any RFID tag, is designed with a unique Software Defined Radio architecture. Mercury4 is certified by EPCglobal and MET Labs for all three Generation 2 RFID modes, including the complex Dense Reader mode. As a result, Mercury4 readers are easily and remotely updated for any future Generation 2 variants and other new RFID standards, ensuring that customers will always have the latest RFID technology available. Demonstrations of ThingMagic RFID technology will be conducted in Fujitsu's Booth #1613 at the National Retail Federation's Annual Convention and EXPO in New York City on January 16-17, 2006. About Fujitsu Transaction Solutions Fujitsu Transaction Solutions Inc., a wholly owned subsidiary of Fujitsu Limited (TSE: 6702), collaborates with retailing companies to relentlessly reduce their costs and facilitate consumer interactions that drive improved profitability for its customers. Fujitsu's Pervasive Retailing™ approach enables companies to minimize the time, cost and risk of creating interoperability between disparate applications and devices that support a multitude of consumer touch points. Fujitsu's offering includes solution software, point-of-sale store technology, U-Scan self-checkout systems, self-ordering systems and multi-vendor lifecycle services. Customers include Canadian Tire, Chevron Corporation, Hannaford Bros., H-E-B, Kroger, Loblaws, Nordstrom, Payless ShoeSource, Regal Cinema, Ross Dress for Less, Staples, Stop & Shop and The TJX Companies, among others. The company also has a 50/50 joint venture with Retalix Ltd. (NASDAQ: RTLX) in StoreNext Retail Technologies LLC, the No. 1 supplier of retail technology to independent grocers and regional chains. Web site: us.fujitsu.com/retailing. |
Customer inquiries should be directed to ThingMagic Sales at, 1-866-833-4069; +1 617-499-4090 for callers from outside the US & Canada).
About ThingMagic, Inc.
ThingMagic is a leading developer of radio frequency identification (RFID) technology, with broad experience in applying RFID in a wide range of industrial and consumer applications. ThingMagic's customers include some of the world's largest retailers, consumer companies, automotive firms, manufacturers and industrial automation firms. ThingMagic products include fixed and integrated RFID readers and antennas, embedded and OEM RFID technology, and professional services to facilitate the integration of RFID into a wide range of industrial and consumer products. ThingMagic is "The Engine in RFID™". http://www.thingmagic.com/.
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Media Contact:
Jim Crook
Lois Paul & Partners for ThingMagic
781-782-5734
Jim_Crook@lpp.com
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Achieve 100% Reads
"If a live tag was in the carton, the ThingMagic Mercury RFID readers caught it and achieved 100 percent read rates, with no misreading of any of the 13,500 RFID tags. In fact, we had some cartons with over 100 items, which we thought might result in RFID read errors due to high density and shielding of tags, but these, too, were read at 100 percent"
-- Frank Cornelius, New Balance



