| ThingMagic Announces Mercury5e Developer Kit, Demos Advanced RFID Applications During RFID Journal Live! |
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| May 01, 2007 | |
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Using the Latest RFID Technology, Mercury Readers Read Tags Immersed In Water, and On Foil Packages and Metal Cans Cambridge, MA, May 1, 2007 – ThingMagic, Inc. (www.thingmagic.com), a leading developer of radio frequency identification (RFID) technology, today announced details of its Developer Kit for the Mercury5e reader module at the RFID Journal Live! Conference. The company is also providing attendees with the opportunity to witness Mercury readers accurately reading tags immersed in a glass of water, and on foil packaging and metals cans of soup. ThingMagic is conducting these hands on demonstrations, utilizing the Mercury5e Developer Kit, in Booth 517 throughout the conference. “These RFID applications have long been considered the most complex, inaccurate and difficult, but advances in tag and Mercury reader technology in the past year have enabled us to accurately read tags in these real world conditions,” said Kevin Ashton, vice president, marketing at ThingMagic. “We’re addressing one of the last major barriers to RFID adoption for pharma, food distribution and other markets that have some fraction of products that include liquids and aluminum and foil packaging. ThingMagic Mercury readers can read the latest Generation 2 tags in virtually any environment and application, and we encourage attendees to come witness this for themselves.” The Mercury5e Developer Kit is a comprehensive tool that enables rapid evaluation and design-in of ThingMagic’s Mercury5e embedded UHF RFID Generation 2 reader. Supporting a fast, efficient evaluation, design and engineering process, the Developer Kit contains: One (1) Mercury5e module running the MercuryOS embedded operating system; Developer kits are available for order now, priced at $1,495 plus shipping. ThingMagic accepts major credit cards and official purchase orders. |
Customer inquiries should be directed to Martha McQuade, 1-866-833-4069 (+1 617-499-4090 for callers from outside the US & Canada).
About ThingMagic, Inc.
ThingMagic is a leading developer of radio frequency identification (RFID) technology, with broad experience in applying RFID in a wide range of industrial and consumer applications. ThingMagic's customers include some of the world's largest retailers, consumer companies, automotive firms, manufacturers and industrial automation firms. ThingMagic products include fixed and embedded RFID readers and antennas, embedded and OEM RFID technology, and professional services to facilitate the OEM integration of RFID into a wide range of industrial and consumer products. ThingMagic is "The Engine in RFID™". http://www.thingmagic.com/.
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Media Contact:
Jan Jahosky
KMC Partners Public Relations for ThingMagic
407-331-4699
jan@kmcpartners.com
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