| ThingMagic RFID Engine Drives Ford and DEWALT Tool Link Demo During BCS Football Championship Game |
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| January 08, 2009 | |
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First National TV Exposure of RFID Consumer Application for Asset Tracking Cambridge, MA, January 8, 2008 – ThingMagic, Inc. (www.thingmagic.com), a leading developer of radio frequency identification (RFID) technology, today announced Ford Motor Company will showcase the companies' RFID application during tonight's Bowl Championship Series (BCS) national championship game. During the halftime show, Ford will demonstrate how Tool Link helps contractors track tools aboard 2009 Ford F-150, F-Series Super Duty pickups and E-Series vans, via Ford’s new dashboard display, DEWALT's Tool Link system and rugged RFID tags, and ThingMagic's Mercury5e embedded readers and customized antennas. "Ideally, consumer level RFID applications are invisible, helping people with a task while the technology is simple to use and unobtrusive. Tool Link is an excellent example of this – after tagging important and valuable tools, contractors get a dashboard inventory of what's aboard simply by turning on the ignition," said Ravi Pappu, ThingMagic co-founder and head of ThingMagic's Advanced Development Group. "It's this ease of use and hidden complexity that makes Tool Link ideal for exposure on national TV, to visually demonstrate an interesting and helpful RFID consumer application for asset tracking." Ford is the first automotive manufacturer to offer passive, embedded RFID technology in its vehicles, allowing customers to capitalize on RFID's capabilities, including asset tracking and inventory control. As part of the Ford Work Solutions, a collection of affordable technologies that assist customers in better running their business, Tool Link by DEWALT is the result of a partnership between leaders in the embedded RFID technology space, professional power tool industry and the automotive business. For more information about Ford trucks and vans equipped with Ford Work Solutions and Tool Link by DEWALT visit www.fordworksolutions.com or read the ThingMagic DEWALT and Ford Motor Company partnership announcement issued earlier this year. |
Customer inquiries should be directed to ThingMagic Sales at, 1-866-833-4069; +1 617-499-4090 for callers from outside the US & Canada).
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Trimble applies technology to make field and mobile workers in businesses and government significantly more productive. Solutions are focused on applications requiring position or location—including surveying, construction, agriculture, fleet and asset management, public safety and mapping. In addition to utilizing positioning technologies, such as GPS, lasers and optics, Trimble solutions may include software content specific to the needs of the user. Wireless technologies are utilized to deliver the solution to the user and to ensure a tight coupling of the field and the back office. Founded in 1978, Trimble is headquartered in Sunnyvale, Calif. For more information, visit Trimble's Web site at: http://www.trimble.com/.
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