| ThingMagic Embedded Reader Module Components Lower Costs, Enable Faster Development of RFID Solutions |
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| July 14, 2009 | |
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Four Port Multiplexer, Heatsink, and Power/Interface Board Extend Functionality of Mercury5e Embedded Reader Product Family Cambridge, MA, April 23, 2009 – ThingMagic, Inc. (www.thingmagic.com), a leading developer of radio frequency identification (RFID) technology, today introduced a new set of modular hardware and software components that allow customers to quickly develop customized, embedded RFID solutions using the ThingMagic Mercury5e (M5e) UHF RFID family of reader modules. The components include a four port, stackable multiplexer, enabling an M5e reader to support up to eight antennas; a low profile heatsink to accommodate high temperature environments; and a power/interface board with a USB port and support for a wide range of AC and DC power supplies. ThingMagic also announced a completely redesigned Mercury API, which supports the company’s full range of fixed and M5e embedded reader product lines. "For many of our customers, RFID is being embedded into a wider range of form factors and applications, moving beyond traditional, one size fits all RFID solutions. To support faster prototyping and deployments, we developed a set of embedded reader module components, further extending the utility of the ThingMagic product family,” said Yael Maguire, co-founder and CTO of ThingMagic. “These components and supporting development tools dramatically reduce application development time and greatly expand the opportunity to embed RFID into a variety of solutions. Our goal is to make RFID simpler." The following components are available for use with the ThingMagic M5e and M5e-EU embedded reader modules, without the need for mechanical alteration. Depending on solution requirements, these components can be implemented independently or together:
The new Mercury API supports C#/.NET, Java and Python programming environments to provide a consistent programmatic interface across the company’s fixed reader and M5e embedded reader module families, reducing time to market for customers using a variety of development environments. These products can be ordered now for shipping by mid-third quarter 2009. The M5e Multiplexer is priced at $100; the Heatsink is priced at $40; and the Power/Interface Board is priced at $100. The Mercury API will be available to existing customers from the ThingMagic support website. |
Customer inquiries should be directed to ThingMagic Sales at, 1-866-833-4069; +1 617-499-4090 for callers from outside the US & Canada).
About Trimble
Trimble applies technology to make field and mobile workers in businesses and government significantly more productive. Solutions are focused on applications requiring position or location—including surveying, construction, agriculture, fleet and asset management, public safety and mapping. In addition to utilizing positioning technologies, such as GPS, lasers and optics, Trimble solutions may include software content specific to the needs of the user. Wireless technologies are utilized to deliver the solution to the user and to ensure a tight coupling of the field and the back office. Founded in 1978, Trimble is headquartered in Sunnyvale, Calif. For more information, visit Trimble's Web site at: http://www.trimble.com/.
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Media Contact:
Lucie Mann
Lois Paul & Partners for ThingMagic
617-986-5863
lucie_mann@lpp.com
About Us
RFID Demand Increasing
"Month to month, we're seeing demand for RFID label applications that extend far beyond traditional retail and supply chain use. In addition to CPG suppliers, manufacturers and retailers, our RFID customers include businesses in the food industry, pharmaceuticals, healthcare and other markets, using RFID for inventory control, asset tracking, document tracking, and even patient tracking. When they see a demonstration of a 10-second RFID scan of a rack of products versus a 10-minute manual bar code scan of the same rack, they're eager to adopt RFID and customize an application for their specific use."
-- Stephen Hull, Sato America



