|ThingMagic Presents Google Maps RFID Demo for Locating People and Objects, Conducts First Public Demonstrations of Mercury5e® Embedded RFID Readers At RFID World|
|March 27, 2007|
Cambridge, MA, March 27, 2007– ThingMagic, Inc. (www.thingmagic.com), a leading developer of radio frequency identification (RFID) technology, is presenting a location awareness and asset tracking RFID application, utilizing the Google Maps service, during the company’s opening keynote address at the 5th Annual RFID World conference in Grapevine, Texas, today. ThingMagic VP Kevin Ashton and CTO Yael Maguire will demonstrate the application live, following reviews and demonstrations of the most advanced RFID reader and tag technologies on the market, and some recent applications beyond traditional retail supply chain, enabled by this latest technology.
“Last year, we had an emergency evacuation in our building. Our staff was unexpectedly separated by several stairwell exits, making it hard to account for everyone, or even confirm, who was on site or out of the office that day. That incident, and some work on a number of location awareness and facility asset tracking applications with various customers, led our engineering team to apply Mercury® reader technology to an internal application for our headquarters in Cambridge, Mass.,” said Maguire. “We integrated a system of Mercury5 readers and antennas, employee RFID badges on lanyards, and our office floor plan, with Google Maps. This demonstration application allows us to track staff wearing the badges and record their location history within our office space. We are able to quickly locate every employee and guest in the event of another building emergency, or preparedness drill, that requires fast, full evacuation -- but there are many other uses for an application like this, notably tracking assets.”
ThingMagic is also conducting the first public demonstrations of the Mercury5e embedded RFID reader in its booth and during the keynote. This new reader utilizes the Intel RFID Transceiver R1000 chip, which integrates a number of components into a single integrated RFID circuit, and enables digital signal processing and analog data processing on the same chip. This has enabled ThingMagic to develop the lower energy-consumption, higher performance, smaller Mercury5e, for use in RFID desktop, label, mobile and wearable printers, and handheld and mobile devices.
The Mercury5e embedded RFID reader module:
“Given its processing power, Mercury5e is the smallest, most accurate and cost effective embedded RFID reader module, due to the combination of our RFID expertise and the use of the Intel R1000 Transceiver chip,” said Kevin Ashton, Vice President, Marketing, ThingMagic. “By significantly reducing the size of an embedded reader, and capitalizing on the Intel R1000 Transceiver silicon, ThingMagic is enabling many more RFID applications, especially those that require powerful, mobile RFID readers with low power consumption and high processing power. Though it is half the thickness of the Mercury4e, the Mercury5e consumes less energy, operates in dense reader environments and works in multiple regions -- which is exactly what many of our customers have been requesting.”
For a demonstration of the Mercury5e, RFID World attendees may visit ThingMagic in Booth 1400.Clustered nearby, ThingMagic partners Avery Dennison, MARKEM, MediaCart, SATO America, and Zebra Technologies will be demonstrating RFID enabled systems that utilize embedded Mercury reader modules.
Mercury5e is available on an OEM basis to manufacturers of label makers, print and apply machines, and other embedded, mobile and handheld RFID devices.
Trimble applies technology to make field and mobile workers in businesses and government significantly more productive. Solutions are focused on applications requiring position or location—including surveying, construction, agriculture, fleet and asset management, public safety and mapping. In addition to utilizing positioning technologies, such as GPS, lasers and optics, Trimble solutions may include software content specific to the needs of the user. Wireless technologies are utilized to deliver the solution to the user and to ensure a tight coupling of the field and the back office. Founded in 1978, Trimble is headquartered in Sunnyvale, Calif. For more information, visit Trimble's Web site at: http://www.trimble.com/.
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Lois Paul & Partners for ThingMagic
RFID Demand Increasing
"Month to month, we're seeing demand for RFID label applications that extend far beyond traditional retail and supply chain use. In addition to CPG suppliers, manufacturers and retailers, our RFID customers include businesses in the food industry, pharmaceuticals, healthcare and other markets, using RFID for inventory control, asset tracking, document tracking, and even patient tracking. When they see a demonstration of a 10-second RFID scan of a rack of products versus a 10-minute manual bar code scan of the same rack, they're eager to adopt RFID and customize an application for their specific use."
-- Stephen Hull, Sato America